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A Bristow & Hardy product

mission
control.

senior leadership for your marketer.
The senior tier

your marketer delivers.
we add the leadership.

Mission control gives your marketer a Fractional CMO and a delivery team to work with, so you do not need to hire either. Your marketer stays in place and we work alongside them.

A Fractional CMO is a senior marketing leader on retainer: strategic direction, accountability and rhythm, without a full-time hire.

Fractional CMO + agency, bundled
mission control.
£2,500 + VAT
per month
3 months rolling, with no 12-month lock-in.
Get started →
The USP

two layers. one retainer.

Senior marketing leadership and agency delivery, in one monthly retainer.

Leadership

fractional cmo.

Strategic direction for your marketing function, without hiring a CMO.

What's included
  • Monthly senior strategy session with you and your marketer
  • Quarterly strategic review (full deep-dive)
  • Direct access to a senior recruitment marketer (currently Sam Hardy)
  • A senior sounding board for your in-house marketer
  • Setting the roadmap and keeping to it
Execution

agency delivery.

Design and production for the work your marketer does not have time to do alone.

What's included
  • Creative production: designs, assets, branded collateral, sales tools
  • We run 1 to 2 priority channels of your choice
  • Customer Success Executive for the day-to-day
  • The wider B&H specialist team when you need them
  • The liftoff lead scoring and routing engine, as an optional add-on
fractional cmo, leadership only
£5,600/mo
mission control: leadership & delivery
£2,500/mo

Fractional CMO retainers start at £5,600/mo for leadership alone. Mission control includes leadership and delivery for £2,500/mo.

Your Fractional CMO

meet your CMO.

8 yrs

in recruitment marketing

2018

bristow & hardy trading since

100+

recruitment agencies served

Sam was a high-billing recruiter, so he knows the industry from the inside. B&H specialises in recruitment, and Sam leads mission control personally for every client, so you work with him directly.

Sam Hardy, Marketing Director at Bristow & Hardy
sam hardy.
Marketing Director
What Sam personally delivers
  • Monthly senior strategy session
  • Quarterly strategic review
  • A direct line to Sam, on whichever channel suits you
  • Roadmap accountability with your marketer
Fit check

who mission control is for.

you're a fit if.

  • You've already hired a marketer (in-house, freelance or part-time)
  • Your marketer is delivering, but you sense the strategy could be sharper
  • You want to support them, not replace them
  • You want senior agency input without a long full-service retainer
  • You're a recruitment agency

you're not a fit if.

  • You've no marketing capacity in-house. try liftoff.
  • You only need one specific project done. try ignition.
  • You want us to run everything. try b&h+.
  • You want ad-hoc support at £100 an hour.
What changes in your business

what changes. in your business.

The five things recruitment agency owners tell us they want from marketing leadership.

01

better marketing decisions.

Senior input on your marketing decisions, so budget goes on the work most likely to win business.

02

clearer priorities.

A roadmap that sets out what to do next and what to leave, so your marketer can plan ahead.

03

better use of internal resource.

Your marketer spends their time where they are strongest, with senior support for the rest.

04

consistency.

Marketing that runs to a monthly rhythm, rather than in bursts whenever someone finds the time.

05

accountability.

One senior partner shares responsibility for the results with you, and we review them every quarter.

The maths

two roles. one price.

ComponentSolo market price
Fractional CMO2 days/week, UK market floorfrom £5,600 / mo
Wraparound agency deliveryproduction + priority channelsfrom £2,000 / mo

sum of parts: from £7,600 / month, bought separately.

01

kick-off.

Sam runs a strategy session with you and your marketer and agrees the roadmap.

02

rhythm.

A senior strategy session every month and a strategic review every quarter.

03

delivery.

Your marketer keeps the day-to-day work. We handle production and 1 to 2 priority channels.

04

review.

Every quarter we review progress and agree whether to re-scope, change direction or carry on.

bundle and save
mission control.
£2,500 + VAT
per month
3 months rolling, with no 12-month lock-in.
Get started →

save 67%.

Leadership and delivery in one retainer, compared with from £7,600 a month bought separately.

The Bristow & Hardy ladder

five ways to work with us.

What clients say

don't just take our word for it.

B&H played a huge part in us having our best ever year.
Steve McNameeManaging Director, Exchange Street
Their expertise and dedication has rebuilt our confidence in marketing.
Nathan DarnellManaging Director, DeFinitive Talent
They have integrated brilliantly into our business and are very much an essential part of our team.
Tamsin MillnsManaging Director, Step Recruitment
launchpad has literally set the stall out for the Qui Recruitment team to really enhance our brand.
Lysha HolmesFounder, Qui Recruitment
The team took time to understand our industry and craft a campaign that aligned perfectly with our brand.
Ben BeesleyManaging Director, CRG
Their knowledge of the market is second to none and our monthly catch ups are always a laugh.
Nick BamberFounder, Bamber Education
FAQ

common questions.

What is a Fractional CMO?
A Fractional CMO is a senior marketing leader on retainer: strategic direction, accountability and rhythm, without a full-time hire. Mission control gives you that leadership and a delivery team in one retainer.
Does mission control replace my marketer?
No. Mission control is built around your marketer. They keep the day-to-day work, and we add senior strategic direction and production support.
Who actually delivers the senior input?
Sam Hardy currently delivers it personally for every client. That includes a monthly senior strategy session, a quarterly strategic review, a direct line to Sam on whichever channel you prefer, and roadmap accountability with your marketer.
How long is the commitment?
Mission control runs on a 3-month rolling term, with no 12-month lock-in. Every quarter we review and agree whether to re-scope, change direction or carry on.
What delivery is included?
Creative production (designs, assets, branded collateral and sales tools), 1 to 2 priority channels of your choice run by us, a Customer Success Executive for the day-to-day, and the wider B&H specialist team when you need them. The liftoff lead scoring and routing engine is available as an optional add-on.
How does the price compare to hiring this separately?
Fractional CMO retainers start at around £5,600 per month for leadership alone, and agency delivery from £2,000 per month, so from £7,600 a month bought separately. Mission control includes both for £2,500 + VAT per month, a saving of 67%.

ready to take command?

Book a free call and we will walk you through how mission control would work alongside your marketer.

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