Launchpad | Your Strategy in Six Weeks

The front door

your strategy.
built properly.

We work out who your agency should be selling to and how to say it, audit your brand and tech, then hand you a campaign strategy with a 30/60/90-day plan to run it. Delivered in six weeks, for agencies without a structured marketing plan.

Strategy

launchpad.

£4,500 + VAT

one-off · 6 weeks

delivered in six weeks.

Get started →

The process

eight stages. one strategy.

discovery. the why.

90-minute founder workshop + team discovery (up to 4 attendees)

insight. the understanding.

3 client interviews + 3 candidate interviews + 5-competitor positioning map

positioning. the message.

Value proposition + brand voice doc + 12 messaging frameworks (ICP x channel)

audit. what's already there. new

Brand audit + tech stack review + analytics setup recommendations

planning. the structure.

Channel priority matrix + content pillars + campaign sequencing

direction. the next 90 days.

30 / 60 / 90-day execution roadmap, week-by-week

output. what you walk away with.

Strategy presentation deck + Teamwork strategy workspace you can edit and share

accountability. making sure it sticks. new

30-day check-in + 90-day strategy review

Full transparency

what's in the box.

research.

Deliverables

90-min founder workshop
Team discovery session (up to 4 attendees)
3 client interviews
3 candidate interviews
5 competitors analysed
Brand audit
Tech stack review
Analytics setup recommendations

strategy.

Documents

ICP definition (1 primary + 2 secondary)
Value proposition statement
Brand voice document
12 messaging frameworks (ICP x channel)
Visual competitor positioning map
Channel priority matrix
Content pillars (4 themes)
Campaign sequencing plan

outputs.

What you walk away with

30 / 60 / 90-day execution roadmap
Strategy presentation deck (PowerPoint or Keynote)
Teamwork strategy workspace (editable, shareable)
30-day check-in call
90-day strategy review call

21. deliverables 6. weeks £4,500.

The on-ramp

launchpad. credited.

launchpad.

£4,500 + VAT
your strategy

liftoff · mission control · b&h+

continue within 30 days →

£1,500

credited.

across the term of your programme

The credit applies to an ongoing programme started within 30 days of launchpad delivery and is spread across the term. It covers our fees only, not third-party costs such as ad spend, production or software. It is limited to one credit per agency and cannot be combined with other discounts.

What clients say

don't just take our word for it.

B&H played a huge part in us having our best ever year.

Steve McNameeManaging Director, Exchange Street

Their expertise and dedication has rebuilt our confidence in marketing.

Nathan DarnellManaging Director, DeFinitive Talent

They have integrated brilliantly into our business and are very much an essential part of our team.

Tamsin MillnsManaging Director, Step Recruitment

launchpad has literally set the stall out for the Qui Recruitment team to really enhance our brand.

Lysha HolmesFounder, Qui Recruitment

The team took time to understand our industry and craft a campaign that aligned perfectly with our brand.

Ben BeesleyManaging Director, CRG

Their knowledge of the market is second to none and our monthly catch ups are always a laugh.

Nick BamberFounder, Bamber Education

FAQ

common questions.

What is launchpad and who is it for?

launchpad is our strategy product, a one-off six-week engagement for recruitment agencies without a structured marketing plan. We define your ICP and positioning, audit your brand and tech, and build a campaign strategy with a 30/60/90-day roadmap to run it.

What do I actually get at the end of launchpad?

21 deliverables across research, strategy and outputs, including your ICP definition, value proposition, brand voice document, 12 messaging frameworks, a competitor positioning map, channel priority matrix, content pillars and a week-by-week 30/60/90-day roadmap. We present it in a strategy deck and set it up in a Teamwork workspace you can edit and share.

How long does launchpad take?

Six weeks from start to finish, across eight stages: discovery, insight, positioning, audit, planning, direction, output and accountability. After delivery you also get a 30-day check-in call and a 90-day strategy review.

Is launchpad a one-off cost or ongoing?

It's a one-off payment of £4,500 + VAT with no ongoing commitment. Afterwards you can move into ignition, liftoff, mission control or b&h+.

What's the £1,500 credit?

If you start liftoff, mission control or b&h+ within 30 days of delivery, we credit £1,500 of your launchpad fee across the term. The credit covers our fees only, not third-party costs such as ad spend, production or software. It is limited to one credit per agency and can't be combined with other discounts.

What if I already have some marketing activity running?

Stage four is an audit of what's already there: your brand, tech stack and analytics setup. It shows what is working and should be kept, and where activity is being wasted so you can refocus it.

launchpad.

your strategy.
built properly.