Recruitment marketing

see what marketing could make you.

Plug in your numbers, or start from our benchmarks. See where your agency could be, not a promise of where you will be.

We do the marketing. You do the deals. We bring in the MQLs (marketing qualified leads). Turning those leads into clients and placements is your team's job. So this tool shows the leads marketing brings in, then uses your conversion rates to work out the return.

win new clients.

Marketing brings the leads. You close them.

● What marketing brings in

MQLs = marketing qualified leads. People who've engaged with your marketing and could become clients: downloaded a guide, joined your list, registered for a webinar, requested a callback or booked a call.

Marketing qualified leads we bring in each month.
● What your team converts

Everything from here is down to your team, your market and your process.

Share of leads your team qualifies into real sales conversations (SQLs).
Typical: 30–50%
Share of those conversations you turn into live clients.
Typical: 20–35%
Roughly how many placements you make for a new client in year one.
Typical: 2–4
£
What you bill on a typical placement.

attract candidates.

Marketing brings the candidates. You place them.

● What marketing brings in

Quality applications and talent enquiries from your campaigns and content.

Relevant candidate applications we bring in each month.
● What your team converts

Your consultants match, work and place the candidate.

Share of candidates that become a fee-earning placement.
Typical: 2–5%
£
Use the same fee as above, or change it for candidate-led roles.

your investment.

What you put into marketing

£
Just used to work out your return. Your figure, not a B&H quote.

where you could be (a year).

£0
Fee revenue the marketing pipeline could lead to
—
What you spend on marketing£0
Left after marketing costs£0
Placements a year0
The funnel
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We'll show you how we'd fill this pipeline.

These numbers are an estimate built from what you type in. The benchmarks are typical industry ranges to help you start, not a promise of results. We bring in the leads. Turning those into clients and placements is down to your team, your market and how you work. Real results vary.