Recruitment marketing

see what marketing could make you.

We bring in the leads and your team closes them. Our job is marketing qualified leads (MQLs). Turning those leads into clients and placements is down to your team, so this tool takes the leads marketing brings in and applies your conversion rates to work out the return.

win new clients.

Marketing brings in the leads for your team to close.

● What marketing brings in

MQLs are marketing qualified leads: people who have engaged with your marketing and could become clients, for example by downloading a guide, joining your mailing list, registering for a webinar, requesting a callback or booking a call.

MQLs a month

Marketing qualified leads we bring in each month.

● What your team converts

Everything from here is down to your team, your market and your process.

MQL → SQL rate

Share of leads your team qualifies into real sales conversations (SQLs).

Typical: 30 to 50%

SQL → client won

Share of those conversations you turn into live clients.

Typical: 20 to 35%

Placements per client (first year)

Roughly how many placements you make for a new client in year one.

Typical: 2 to 4

Average placement fee

What you bill on a typical placement.

attract candidates.

Marketing brings in the candidates for your team to place.

● What marketing brings in

Relevant applications and candidate enquiries from your campaigns and content.

Applications a month

Relevant candidate applications we bring in each month.

● What your team converts

Your consultants match, work and place the candidate.

Application → placement rate

Share of candidates that become a fee-earning placement.

Typical: 2 to 5%

Average placement fee

Use the same fee as above, or change it for candidate-led roles.

your investment.

What you put into marketing

Marketing spend a month

Only used to work out your return. Enter your own figure, as this is not a B&H quote.

where you could be (a year).

£0

Fee revenue the marketing pipeline could lead to

What you spend on marketing£0

Left after marketing costs£0

Placements a year0

The funnel

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We'll talk you through how we would build this pipeline for your agency.

These figures are estimates based on the numbers you enter. The benchmarks are typical industry ranges to give you a starting point and are not a promise of results. We bring in the leads, and turning them into clients and placements depends on your team, your market and how you work, so real results will vary.